About Paid Health Social
The company is a fast-growing performance marketing agency dedicated to helping local U.S. businesses scale profitably through high-volume, data-driven advertising.
With a specialised focus on direct-response Meta Ads, the agency serves clients within a single vertical, allowing it to perfect a proven funnel framework and campaign strategy that consistently delivers measurable lead generation and growth.
Managing nearly 100 active accounts, the agency operates with a highly efficient, repeatable system—campaigns are strategically cloned, optimised, and structured to maximise results while maintaining seamless day-to-day management.
Job Overview
The Paid Social Media & Marketing Specialist is responsible for managing multiple client accounts within an established, high-performing funnel structure. The role’s primary objectives include:
- Driving increased lead generation for local clients
- Testing and optimising creative assets
- Achieving and maintaining cost-per-lead targets across assigned accounts
While the specialist receives full support from the creative, copy, and reporting teams, they are also expected to provide strategic input when required. This performance-driven position demands clarity, speed, and precise execution.
Core Responsibilities
The specialist drives results across Meta Ads (Facebook & Instagram) using a proven funnel system. Key responsibilities include:
- Scaling and managing $10,000+ monthly ad budgets while hitting CPL targets
- Testing and optimising creatives to identify top-performing ads
- Collaborating with creative and reporting teams to enhance strategy
- Analysing performance data to uncover opportunities and implement improvements
- Refining ad copy, targeting, and offer positioning
- Maintaining reliable availability during U.S. business hours (EST)
Core Daily Platforms
The specialist will regularly use the following tools to execute their role:
- Meta for Business (Facebook & Instagram Ads Manager)
- Canva (ad creative management)
- Airtable (tracking and asset organisation)
- GoHighLevel (lead flow and funnel management)
- Zapier (automation workflows)
- Slack (team communication)
- Google Workspace (Docs, Sheets, Drive, etc.)
- HubSpot (occasionally, for CRM and lead tracking)
Supporting Tech Stack
Familiarity with these tools is advantageous, though not required on day one:
- TikTok for Business
- Google Ads
- PostHog
- Google Analytics 4
- Stape (CAPI Gateway)
- Supabase dashboards, pixel tracking tools, and AI creative workflows
Skills & Requirements
The ideal candidate possesses:
- A minimum of 2 years of hands-on experience in Meta Ads buying
- Proven experience managing monthly ad spend of $10,000+
- Strong expertise in lead generation and direct-response marketing
- Ability to efficiently manage multiple accounts using structured systems
- Excellent spoken and written English communication skills
- A tech-savvy, detail-oriented, and self-motivated approach
- Reliable backup power and internet (mandatory)
- Availability from 9 AM – 5 PM EST, Monday through Friday
Desirable / Bonus Skills
- Experience with TikTok Ads, Google Ads, or other paid advertising platforms
- Previous work with U.S.-based agencies or international clients
- Familiarity with GA4, PostHog, or comparable tracking tools
- Demonstrated ability to optimise campaigns beyond initial strategies
Additional Information
The role requires availability from 9:00 AM to 5:00 PM Eastern Standard Time (EST), Monday through Friday.