Job Overview
The Paid Search Strategist at Growth99 is tasked with creating, managing, and optimising Google Ads campaigns to achieve client objectives. This role involves close collaboration with clients and internal teams to design data-driven strategies that enhance visibility, drive website traffic, and boost conversions via Google Ads. The position requires expertise in all facets of Google Ads, including keyword research, audience targeting, bid management, and campaign performance analysis. Staying current with industry trends and Google Ads updates is essential to ensure campaigns perform at their highest potential.
Growth99 (https://growth99.com/) delivers advanced software and digital marketing solutions specifically for aesthetic and elective wellness practices. The company focuses on strengthening online presence, improving patient engagement, and optimising operational efficiency. Its comprehensive services include website development, SEO, social media management, paid media campaigns, and AI-powered tools, all designed to help practices grow and remain competitive in their market.
Core Responsibilities
- Develop and implement comprehensive Google Ads strategies to drive traffic, conversions, and revenue for clients.
- Conduct keyword research and competitive analysis to uncover opportunities for campaign improvement and expansion.
- Create, manage, and optimise campaigns across Google Search, Display, Shopping, and YouTube ads.
- Monitor and analyse key performance metrics (CTR, CPC, CPA, ROAS, quality score) to guide ongoing optimisations.
- Manage bidding strategies, ad copy, and audience targeting to maximise campaign performance.
- Conduct A/B testing on ad creatives, landing pages, and targeting to improve conversion rates.
- Collaborate with design and content teams to ensure ad creatives and landing pages align with campaign goals.
- Prepare and deliver detailed performance reports, translating data into actionable insights for clients.
- Oversee campaign budgets across multiple accounts to ensure cost efficiency while achieving client objectives.
- Work closely with clients to understand business goals, provide strategic guidance, and communicate campaign results.
- Assist in preparing and presenting performance updates, highlighting insights, strategies, and growth opportunities.
- Contribute to broader company initiatives, including strategic planning, sales support, and integrated digital marketing projects.
- Stay up-to-date with Google Ads platform updates, features, and industry trends to maintain competitive campaign performance.
Skills & Requirements
- Demonstrated success in managing Google Ads campaigns that effectively drive traffic, conversions, and revenue.
- In-depth knowledge of all Google Ads formats, including Search, Display, Shopping, and Video ads.
- Proficiency in Google Ads tools and platforms, such as Google Keyword Planner, Google Analytics, and Google Tag Manager.
- Experience in bid management, audience targeting, and setting up conversion tracking.
- Strong analytical skills with the ability to interpret performance data, identify trends, and make data-driven optimisations.
- Hands-on experience with A/B testing and landing page optimisation to enhance campaign performance.
- Excellent communication and presentation skills, capable of conveying complex data and strategies to clients clearly.
- Ability to manage multiple campaigns simultaneously while meeting deadlines in a fast-paced environment.
- Familiarity with additional paid media platforms (e.g., Bing Ads, Facebook Ads) is considered an advantage.
Additional Information
- Standard working hours are Monday to Friday, from 2:30 PM to 11:00 PM SAST.