About Designity
Designity is a leading Creative-as-a-Service (CaaS) platform that provides companies with a flexible, high-quality, and scalable alternative to traditional agencies and in-house teams.
Through its innovative model, Designity connects marketing and creative leaders with the top 3% of US-based creative and marketing professionals. Each project is guided by experienced Creative Directors, Project Managers, and Marketing Strategists to ensure seamless collaboration and outstanding results.
By streamlining the creative process through its collaborative platform, Designity enables rapid, high-impact execution—eliminating the inefficiencies of in-house hiring and the high costs associated with traditional agencies.
Trusted by renowned brands such as Calendly, Kung Fu Tea, and Marriott Hotels, Designity demonstrates that there is a smarter, more effective way to scale creativity. Unlike in-house recruitment, which can be costly and skill-restrictive, or freelancer marketplaces like Upwork and Fiverr, which often lack oversight and consistency, Designity offers a reliable, results-driven approach that makes creative collaboration effortless.
Job Overview
The Paid Media Strategist plays a pivotal role in driving lead generation, brand awareness, and revenue growth through data-driven paid media campaigns. In this hybrid position, the strategist leads Designity’s internal paid media initiatives while also supporting strategic campaigns for clients—creating opportunities to make a meaningful impact across multiple industries.
This role involves managing paid search (Google and Bing search/display), paid social (LinkedIn, Instagram, X, TikTok, and more), and programmatic advertising. By leveraging AI-powered tools, the strategist enhances audience targeting, bid automation, and ad creative optimisation to achieve maximum performance.
Collaboration is central to the role, as the Paid Media Strategist works closely with Designity’s marketing and creative teams to ensure paid media efforts align seamlessly with the organisation’s broader strategic objectives.
Core Responsibilities
- Develop and implement high-impact paid media strategies across platforms such as Google Ads, LinkedIn Ads, Meta, Reddit, X, programmatic networks, and other emerging paid channels.
- Create and refine ad copy and visual assets to maximise engagement and conversion performance.
- Collaborate closely with the marketing team to ensure paid campaigns complement and strengthen organic growth initiatives.
- Conduct A/B testing to optimise audience targeting, messaging, and bidding strategies for improved campaign results.
- Monitor and analyse key performance metrics, making data-driven adjustments to enhance overall campaign effectiveness.
- Manage and allocate advertising budgets strategically to achieve the highest possible return on ad spend (ROAS).
- Utilise AI-powered tools to analyse user behaviour, identify trends, and optimise ad performance in real time.
- Develop and execute retargeting campaigns aimed at re-engaging high-intent prospects and nurturing leads through the sales funnel.
- Support Account-Based Marketing (ABM) efforts by designing hyper-targeted, personalised ad campaigns that drive meaningful engagement and conversions.
Skills & Requirements
- Minimum of 5 years’ experience in paid media, PPC, or performance marketing, working with both B2B and B2C brands.
- Demonstrated success in driving lead generation and accelerating sales pipelines.
- Advanced expertise in Google Ads, LinkedIn Ads, and other paid social media strategies.
- Strong knowledge of conversion tracking, attribution models, and performance analytics.
- Proficient in using AI-powered tools to optimise campaign performance, improve targeting accuracy, and maximise ROI.
- Experienced with CRM platforms such as HubSpot and Salesforce, as well as marketing automation tools.
- Highly analytical and results-oriented, with a track record of reducing cost per lead (CPL), increasing sales-qualified leads (SQLs), and improving return on ad spend (ROAS).
Benefits
- Opportunity to join the company at a pivotal moment, offering a career-defining experience.
- Full-time remote work within a fully virtual office environment.
- Flexible paid time off (PTO) and company holidays to support work-life balance.
- Access to professional development opportunities and continuous training.
- Dedicated focus periods designed to enhance productivity and foster creativity.
Additional Information
Applicants are requested not to follow up on their submissions. The company will contact candidates within 2–3 weeks if they meet the qualifications.