About the Client
The client is a prominent digital marketing agency that focuses on maximising the effectiveness of paid advertising across diverse industries. Leveraging data-driven strategies, they support businesses in boosting visibility and achieving tangible results through precision-targeted campaigns. Their team is dedicated to delivering measurable impact and utilising advanced techniques to strengthen brand presence, with particular expertise in specialised sectors such as health and wellness.
Job Overview
The Paid Ads Specialist is responsible for planning, executing, and optimising paid media campaigns across platforms such as Facebook and Google Ads. In this role, they manage advertising budgets, monitor and analyse campaign performance, refine audience targeting, and work closely with creative teams to ensure campaigns achieve maximum impact. The position requires practical experience in paid media management, real-time campaign optimisation, and the ability to adjust or enhance creative assets, with a strong emphasis on Facebook advertising.
Core Responsibilities
Campaign Execution & Optimisation
- Plan, launch, and optimise paid campaigns across Facebook and Google Ads to ensure effective performance and delivery.
- Manage ad placements to engage the right audience at the optimal time while adhering to budget constraints.
- Adjust budgets based on performance insights to enhance campaign efficiency.
- Conduct A/B testing to identify the most effective strategies and creative elements.
- Keep abreast of platform updates and trends on Facebook and Google to maintain competitive campaigns.
Targeting & Strategy
- Develop and refine audience targeting strategies to reach key demographics and segments.
- Ensure paid media initiatives align with overarching marketing goals.
Performance Tracking & Reporting
- Monitor and measure campaign performance metrics such as CTR, conversions, and ROI.
- Analyse campaign data to provide actionable insights for internal teams.
- Produce detailed reports to inform decision-making and ongoing optimisation.
Creative Collaboration
- Collaborate closely with the creative team to develop ad copy and visual content aligned with campaign objectives.
- Advise on creative best practices, with a focus on Facebook advertising effectiveness.
Skills & Requirements
Experience
- Minimum of 2 years managing paid campaigns on Facebook and Google Ads.
- Demonstrated success in optimising campaigns to achieve maximum ROI.
- Experience within the health and wellness sector is advantageous.
- Knowledge of A/B testing and conversion rate optimisation.
- Proven experience in managing budgets and allocating ad spend efficiently.
Skills
- Advanced proficiency in Facebook Ads; strong Google Ads experience is highly beneficial.
- Solid understanding of audience targeting, segmentation, and campaign performance analytics.
- Ability to adapt strategies quickly based on real-time data and insights.
- Strong communication skills for effective collaboration and reporting.
- Familiarity with high-performing creative formats on Facebook and the ability to optimise ad assets
What Success Looks Like
- Campaigns consistently meet or exceed performance goals such as CTR, conversion rates, and ROI.
- Efficient budget allocation and optimization across campaigns.
- Strong audience targeting that drives relevant, high-quality traffic.
- Increased brand awareness and lead generation from well-executed campaigns.
- Accurate, timely reporting that informs strategy and optimization.
Application Process
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets