Job Overview
The role involves creating high-converting copy that transforms strategy into booked meetings. It focuses on producing original, compelling messages rather than relying on generic templates, cutting through the noise of AI-generated content to drive real engagement and action.
Core Responsibilities
- Develop cold email and SMS sequences (5–7 touches) designed to achieve open rates of 40% or higher.
- Craft subject lines, body content, and CTAs that are optimised to drive responses and booked meetings.
- Tailor messaging based on key buying signals, such as new CMO appointments, traffic declines, or funding events.
- Collaborate with GTM Strategists to execute campaign strategies effectively.
- Create A/B test variants to continuously enhance performance and engagement.
- Build reusable copy frameworks and swipe files to support scalable, long-term success.
Skills & Requirements
Essential:
- Demonstrated experience in outbound copywriting.
- Strong grasp of direct response principles, prioritising clarity over cleverness.
- Excellent grammar and writing proficiency.
- Ability to adapt tone and style across diverse industries.
- Capable of following direction while exercising creative initiative.
Desirable:
- Experience in B2B or agency copywriting.
- Knowledge of email deliverability best practices.
- Background in sales or marketing, with an understanding of buyer psychology.
- Familiarity with AI-powered personalization tools.
Your Success Metrics
- 40%+ open rates on campaigns
- 0.5-1%+ positive reply rates
- 24-hour copy delivery turnaround
- 90% first-draft approval rate
What’s on Offer
- Base: $24,000-$36,000/year
- Bonuses: Up to 50% additional monthly earnings
- Growth: Clear path to Senior Copywriter → Copy Lead
- Learning: $1000/year education budget
- Remote: Work from anywhere
Interview Process
- Application Review (48 hours)
- Video Screen (30 min)
- Copy Assessment + Samples
- Paid Trial (2-3 days)
- Final Decision