Job Overview
This position is not limited to simply managing advertising campaigns; it is a commercially focused role with direct impact on profitability.
The company is seeking a Meta Media Buyer who prioritises overall business performance rather than vanity platform metrics. The successful candidate will manage campaigns through GrowJoy, a UK-based agency, promoting financial newsletters and premium offers within a growing market.
The organisation operates as a founder-led business, where decisions are made efficiently, performance is highly valued, and sound judgement is recognised and rewarded. Individuals who demonstrate strong capability and results-driven thinking will have their contributions acknowledged.
A South African team member has already been successfully integrated into the business, reflecting the company’s openness to global talent. The working environment is structured, composed, and professional — offering a supportive setting rather than a rigid, impersonal corporate atmosphere.
Core Responsibilities
Campaign Ownership
- Take full ownership of Meta advertising campaigns with daily spend levels of approximately $10,000.
- Manage and optimise direct-response and lead-generation campaigns within finance and high-ticket sectors.
- Build structured and logical campaign frameworks, including:
- Clear and durable naming conventions
- Defined audience segmentation
- Systematic testing frameworks
- Effective budget pacing controls
- Balance platform automation with manual oversight and strategic decision-making.
Profitability and Measurement
- Optimise campaigns with a primary focus on profitability rather than surface-level platform metrics.
- Track ROI through manual UTM-based revenue reporting.
- Assess post-acquisition lead performance to determine true subscriber value.
- Collaborate with the team to connect Meta cost-per-subscriber data with backend CRM revenue data.
- Reallocate budgets and guide testing decisions based on revenue-backed insights.
- Identify profitable audiences and creatives, even when CTR or CPL metrics appear inconsistent.
Creative Collaboration and Communication
- Work closely with the creative team to test messaging angles, hooks, and offers.
- Analyse creative engagement metrics, including:
- Hook rate
- View-through rate
- Drop-off points
- Provide specific, actionable improvement recommendations (e.g., adjust opening seconds, refine CTA, rotate visuals).
- Clearly communicate:
- What is performing well
- What is underperforming
- What is being tested next
- Present reasoning and strategic context alongside performance data.
Decision-Making and Judgement
- Interpret campaign trends and performance behaviour proactively.
- Determine when to scale, pause, refresh creative, or revise strategy.
- Evaluate trade-offs between lower-cost leads and higher-quality subscribers.
- Deliver actionable insights rather than surface-level reports.
- Demonstrate curiosity, accountability, and ownership of business results.
Skills & Requirements
Essential Requirements
- A minimum of four years’ hands-on experience in Meta media buying within a direct-response or performance-driven environment, including exposure to high-spend accounts of approximately $50,000+ per month.
- Demonstrated ownership of lead-generation campaign performance, with direct accountability for measurable results rather than solely campaign setup or reporting.
- Confidence in independently making optimisation and budget allocation decisions, including scaling, reducing, or restructuring spend where necessary.
- A clear understanding of how advertising performance connects to overall funnel outcomes, from lead generation through to conversions and revenue.
- Ability to assess lead quality and optimise beyond surface-level platform metrics such as CPL, CTR, and CPM.
- Experience leveraging performance data outside of Ads Manager — including sales feedback, conversion outcomes, or broader funnel results — to refine and improve campaign strategy.
- Strong analytical skills, with the ability to interpret performance data and clearly communicate insights, rationale, and next steps to non-technical stakeholders.
- A proactive, organised approach, with a strong sense of ownership and accountability for business outcomes.
Desirable Attributes
- Experience within finance, investing, or high-ticket course markets.
- Familiarity with UTM tracking, CRM integrations, and manual ROI measurement processes.
- An understanding of creative strategy principles, including hooks, offers, and persuasive storytelling.
Benefits Through Marketing Pros
- Operates on a remote-first model, offering flexibility in where and how work is conducted.
- Provides access to a shared office space in Cape Town for those who prefer a hybrid setup.
- Offers global exposure through collaboration with international clients and teams.
- Assigns each team member a dedicated South African Talent Partner for ongoing support.
- Hosts social gatherings and training events to encourage professional development and team connection.
- Provides a full-time South African employment contract.
- Manages all HR administration, payroll processing, and tax compliance on behalf of employees.
Application Deadline
Applications close on 20 February 2026.