(Open to South African Applicants)
About Smart Agent CRM
Smart Agent CRM is a U.S.-based technology company providing end-to-end CRM consulting, implementation, and AI-powered automation. Its contact center management platform, built on Amazon Connect, enables businesses to manage calls, chats, and emails efficiently on a single interface. Key features include multi-channel consolidation, real-time performance analytics, automatic display of customer information, and seamless integration with CRM systems and Microsoft Teams.
Role Overview
The Meta Ads Specialist will oversee the full lifecycle of Facebook ad campaigns, from concept and creative development to launch, optimization, and scaling. This role focuses on achieving strong ROI while managing high-budget campaigns and collaborating with creative teams to produce highly converting ads.
Key Responsibilities
- Plan, launch, monitor, and optimize Facebook ad campaigns and budgets daily, weekly, and monthly to maximize sales growth and ROI.
- Conduct A/B testing for ad creatives, targeting, and campaigns to continuously improve engagement and conversion rates.
- Track and analyze campaign performance, identifying trends, successes, and areas for improvement.
- Troubleshoot campaign performance blockers and implement strategies to scale ad spend effectively.
- Collaborate with creative teams to ensure ad content aligns with campaign objectives.
- Stay current on paid social media best practices, offers, and competitor activities.
- Maintain accurate performance reporting, measuring campaigns against KPIs and objectives.
Candidate Requirements
- Minimum of 3 years’ experience in online advertising, specifically Meta Ads and Google Ads.
- Proven experience managing daily budgets of $5K–$10K or more.
- Demonstrated ability to meet or exceed CAC, ROAS, or MER targets across multiple funnel stages.
- Strong skills in manual and automated bidding strategies, audience segmentation, conversion tracking, and attribution models.
- Familiarity with pixel and events setup for accurate tracking and reporting.
- Comfortable working at a fast pace, managing competing priorities, and making data-driven decisions.
- Experience with ERP or CRM systems is an advantage.
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools.
- Excellent communication, critical thinking, and problem-solving skills.
Benefits and Growth Opportunities
- Professional development: Mentorship programs, continuous learning opportunities, and performance-based pay increases.
- Performance incentives: Opportunity to earn additional pay based on KPI achievement.
- Remote and flexible schedule: Results-driven environment prioritizing productivity over hours logged, supporting work-life balance.
- Exposure to high-impact projects in the technology sector, working with a collaborative international team.
Smart Agent CRM is seeking a skilled, results-oriented Media Buyer ready to make an impact. Applicants who are confident in their experience and excited by the opportunity to work remotely are encouraged to apply today.