Job Overview
The Marketing Specialist will play a key role in executing multi-channel marketing strategies aligned with business objectives. They will support campaign planning, manage paid advertising, oversee social media and email marketing, and collaborate on website and e-commerce performance. This role requires a balance of creativity and analytical skills, with the ability to interpret data, coordinate teams, and contribute to brand growth and lead generation.
Key Responsibilities:
- Plan and implement marketing initiatives that are strategically aligned with the company’s objectives and produce measurable outcomes.
- Collaborate with and provide support to the broader marketing team to ensure smooth delivery of content creation, paid advertising, and social media efforts.
- Lead the management and continuous improvement of paid ad campaigns across various platforms to enhance return on investment and increase conversion rates.
- Oversee social media channels and email marketing programmes, ensuring cohesive brand messaging and sustained audience engagement through teamwork.
- Assist in managing the company’s websites and e-commerce platforms (such as Shopify and WordPress), partnering with internal teams to improve site content and overall performance.
- Monitor and evaluate essential marketing metrics, applying data insights to fine-tune campaigns and boost results.
- Align all marketing activities with business priorities, working closely with senior leadership to support lead generation, strengthen brand presence, and drive revenue.
- Coordinate with external partners, such as agencies and freelancers, to expand marketing capacity and enhance campaign execution.
- Keep abreast of market developments and competitor activity, identifying opportunities to innovate and refine marketing strategies.
Skills & Requirements
- Demonstrated background in practical marketing execution and team coordination, with a focus on driving and refining successful campaigns.
- In-depth knowledge of paid advertising and performance marketing, including a track record of managing high-performing ad strategies.
- Proficiency in managing social media and email marketing efforts to boost audience interaction and loyalty.
- Strong data analysis abilities, with the capability to evaluate campaign metrics and apply insights to optimise results.
- A proactive, hands-on mindset, well-suited to dynamic, target-oriented work environments.
- Exceptional organisational and project management capabilities, with the ability to oversee multiple marketing activities simultaneously.
- Effective communicator and team player, comfortable collaborating with internal departments and external stakeholders.
- Skilled at improving marketing workflows and ensuring activities align with broader company objectives.
- Familiarity with platforms like Shopify, WordPress, and knowledge of SEO is considered an advantage.
Work Environment
- Attractive compensation structure.
- 100% remote role with the freedom to manage your own schedule.
- Be part of an ambitious, forward-thinking team.
- Access to ongoing learning and clear paths for career advancement.