About the Client
The client is a comprehensive digital marketing agency that focuses exclusively on supporting personal injury law firms. They assist these firms in expanding their reach through SEO, content marketing, website design, and targeted digital campaigns that generate leads, enhance brand visibility, and ensure compliance with Bar Association guidelines.
Job Overview
The role involves a detail-oriented Legal Content Writer who will contribute to the web content team. The successful candidate will produce accurate, engaging, and SEO-optimised legal content that helps law firms connect with potential clients while maintaining full regulatory compliance. This position requires a blend of creativity, SEO expertise, and editorial precision across multiple digital platforms, leveraging AI tools responsibly to complement professional human insight.
Core Responsibilities
- Produce, edit, and proofread SEO-optimised, EEAT-aligned content for websites, blogs, social media, email campaigns, and other legal marketing materials.
- Utilise AI tools to assist with content outlining and proofreading, ensuring all outputs are thoroughly human-reviewed and compliant with legal standards.
- Work closely with SEO strategists to identify keywords, content gaps, and plan relevant topics.
- Simplify complex legal concepts into clear, accurate, and audience-appropriate content.
- Optimise content structure, metadata, internal linking, and calls to action to enhance search visibility while maintaining regulatory compliance.
Skills & Requirements
The ideal candidate will have:
- Over 4 years of experience creating and editing SEO-optimised digital content, preferably within the legal marketing sector.
- Strong proficiency in AP style, with exceptional attention to detail in proofreading and editing.
- Competence in responsibly using AI tools, with the ability to evaluate and refine generated content.
- Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Familiarity with CMS platforms such as WordPress, Wix, or Shopify, and experience with digital marketing tools including ClickUp, Airtable, Hootsuite, Canva, and SEO tools (Google Search Console and SEMrush preferred).