About Huzzle
Huzzle is a global talent-matching platform that connects high-performing B2B sales professionals with leading companies across the UK, United States, Canada, Europe, and Australia. Its client portfolio spans innovative startups, digital agencies, and technology-driven platforms operating within sectors such as SaaS, MarTech, FinTech, and EdTech. Huzzle places top-tier sales talent into full-time remote positions, where professionals are hired directly into client teams while continuing to receive structured support and guidance from Huzzle.
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Job Overview
The Demand Generation Lead will take full ownership of the end-to-end lead-to-call funnel, with responsibility for designing, executing, and optimising demand generation strategies. This is a hands-on leadership role that goes beyond coordination or single-channel management, requiring strategic direction, operational oversight, and continuous performance improvement. The role is accountable for driving high-quality discovery calls with nonprofit organisations, with success measured primarily by the number of qualified nonprofit discovery calls booked each month.
Core Responsibilities
- Design and implement a robust lead generation strategy aligned with overarching business objectives.
- Take full ownership of funnel structure, including offers, landing pages, lead magnets, and end-to-end conversion journeys.
- Produce or oversee the creation of high-performing copy for advertisements, landing pages, and automated email campaigns.
- Manage, optimise, and scale key acquisition channels such as LinkedIn, search engine optimisation, paid media, and retargeting initiatives.
- Partner with internal stakeholders and external collaborators to maintain consistent and cohesive messaging across all customer touchpoints.
- Establish and manage lead qualification frameworks to ensure only high-intent, high-quality prospects progress to the discovery phase.
- Track and evaluate performance metrics including cost per lead, conversion rates, and booked discovery calls, making weekly, data-driven improvements.
- Deliver regular performance reports and provide clear, actionable recommendations to drive continuous optimisation.
Skills & Requirements
- A minimum of three years’ experience in growth marketing, demand generation, or lead generation roles.
- Demonstrated success in building, managing, and optimising high-performing funnels, including lead magnets, landing pages, and retargeting strategies.
- Strong understanding of B2B marketing principles and structured lead qualification frameworks.
- Advanced copywriting capabilities with a clear focus on conversion-driven messaging.
- Hands-on experience with CRM systems, analytics and reporting dashboards, and digital advertising platforms.
- A data-led approach with the ability to integrate creative thinking and analytical insight to drive results.
- Prior experience working with or marketing to nonprofit organisations will be considered an advantage.
Benefits
- Fully Remote: Enjoy the flexibility to work from anywhere while collaborating with international teams.
- Career Development: Access opportunities with high-growth companies across SaaS, MarTech, and B2B services.
- Professional Network: Become part of a peer community made up of high-performing sales professionals.
- Continuous Support: Receive structured guidance and support from Huzzle both before and after placement.
- Customised Compensation: Remuneration is tailored to both client requirements and candidate preferences, ensuring alignment with individual career and income goals.