Job Overview
Tomorrow Labs is evolving into a high-performance “Powerhouse Boutique” agency and is seeking a Junior Paid Media Specialist who has moved beyond the theoretical learning stage and is ready to take action. The successful candidate will assist Senior Media Buyers and the Head of Department in creating, managing, and optimising high-impact campaigns across the agency’s client portfolio.
This is an active, hands-on role where the specialist will be responsible for managing live budgets, executing complex campaign setups with precision, and delivering data-driven insights that inform executive-level decisions.
Core Responsibilities
- Campaign Execution & Management (60%)
- Build & Launch: Execute comprehensive campaign setups on Google Ads (Search, Display, PMax) and META (Facebook/Instagram) in line with strategies provided by Senior team members.
- Optimisation: Conduct daily checks on budget pacing, adjust bids, and manage search term exclusions to ensure client spend remains within 98–100% of the allocated target.
- Hygiene: Uphold strict naming conventions and tracking configurations (GTM/Pixel) to maintain accurate and reliable data.
- Reporting & Analysis (20%)
- Compile weekly and monthly performance reports, moving beyond basic reporting to identify the underlying factors driving changes in performance.
- Monitor key performance metrics (ROAS, CPA, CTR) daily and promptly escalate any anomalies to the Head of Department.
- Emerging Channels & Creative (20%)
- Support the setup of test campaigns on emerging platforms, including TikTok Ads and LinkedIn Campaign Manager.
- Collaborate with the Design team to brief and review creative assets, ensuring all specifications and best practices are met prior to campaign launch.
Skills & Requirements
Essential Experience & Technical Skills:
- 1–2 years of hands-on agency experience managing Google Ads and META Ads campaigns.
- Proficient in Google Analytics 4 (GA4) and Google Tag Manager, including basic container management.
- Must be based in Cape Town with reliable internet and power backup (UPS/Inverter) to support remote work days.
Platform Expertise:
- Expert Level: Google Ads, META Business Manager.
- Working Knowledge: TikTok Ads Manager, LinkedIn Campaign Manager.
- Desirable: Experience with Looker Studio or similar dashboarding and reporting tools.
Key Attributes:
- Financial Accuracy: Manages client budgets responsibly, avoiding overspending or underspending.
- Proactive Agency Mindset: Resolves ad disapprovals or tracking issues independently before seeking assistance.
- Detail-Oriented: Ensures all work is thoroughly reviewed before publishing.
Why Join Tomorrow Labs?
- Performance-Driven Culture: Focus is on results rather than micromanaging hours, with output serving as the primary measure of success.
- State-of-the-Art Tools: Team members gain access to premium hardware (MacBook Air M2) and advanced software stacks upon successful completion of probation.
- Accelerated Growth: Receive direct mentorship from industry veterans, offering a learning experience in six months that rivals what might take two years at a large corporate environment.
How to Apply
Interested candidates are invited to submit their CV along with a one-page cover letter to hello@tomorrowlabs.co.za. The cover letter should highlight the largest campaign they have personally managed, specifying the platforms involved.
Important: Applications that do not include specific budget details will not be considered.