About MWEB
Founded in 1997, MWEB has grown to become South Africa’s second-largest Internet Service Provider (ISP). The company provides a wide range of internet access solutions, alongside specialised tools and services, catering to around 320,000 customers. Its primary division, MWEB Connect, focuses on serving the Residential and Small Business markets.
Core Responsibilities
- Assist with planning and scheduling content across all social media platforms
- Create and publish daily content, including copy, images, Reels, and Stories
- Monitor engagement and manage community interactions (comments, DMs, tags)
- Report on content performance and recommend optimisations
- Stay updated on trends, memes, and platform changes
- Support the content manager in executing campaigns and branded content
Skills & Requirements
Content Creation & Copywriting
- Strong ability to craft short-form, engaging copy and collaborate with the content manager to elevate content quality.
- Skilled in adapting trends to match brand tone, messaging, and audience.
- Capable of aligning content with overarching strategies.
Platform Expertise
- Deep understanding of Instagram, TikTok, Facebook, LinkedIn, and YouTube.
- Familiar with platform features such as Reels, Stories, Lives, and Polls, and aware of best practices.
- Able to leverage platform functionalities in line with content strategy.
Analytics
- Proficient in interpreting data and recommending content adjustments to support strategic goals.
- Experienced with in-platform and external analytics tools (e.g., Hootsuite, Buffer) to track engagement, reach, and other key metrics.
Social Media Strategy
- Strong planning skills for implementing campaign-aligned content.
- Experienced in scheduling posts, managing campaigns, and adapting strategies based on performance metrics.
- Skilled in targeting appropriate audience segments to drive engagement and growth.
Research
- Competitor and industry tracking, both locally and internationally.
- Trendspotting and social listening to inform content decisions.
- Aligns with internal marketing and business operations, tracking customer queries and Help Centre data to optimise content, FAQs, and community responses.
- Keeps informed of upcoming marketing campaigns, product updates, and internal developments.
Soft Skills
Creativity & Innovation
- Generates and implements fresh ideas, trends, and formats to maintain engaging content.
- Proactive and takes ownership of tasks and deliverables.
- Stays informed on viral trends, memes, and cultural moments.
Time Management, Organisation & Attention to Detail
- Manages multiple accounts, platforms, and campaigns efficiently.
- Plans and schedules content while remaining flexible for real-time updates.
- Prioritises tasks, meets deadlines, and balances long-term goals with daily responsibilities.
- Carefully reviews content, copy, tags, and links to minimise errors.
Adaptability & Problem-Solving
- Quickly adjusts to algorithm changes, new platforms, or industry shifts.
- Resolves challenges when campaigns underperform or during crisis management.
Collaboration & Teamwork
- Works effectively with content experts, graphic designers, copywriters, and marketing teams to produce cohesive content.
- Communicates ideas clearly and collaborates effectively with colleagues.
Technical Skills
Paid Advertising
- Basic understanding of boosting content and paid promotion mechanics.
Automation & Scheduling Tools
- Experienced with tools such as Hootsuite, Buffer, Later, Sprout Social, or HubSpot to automate and schedule posts.
Benefits
- Fully Remote Work: Employees can work from virtually anywhere, enjoying full flexibility without the need to visit an office.
- Access to Shared Workspaces: Through a partnership with Workshop 17, MWEB covers access to any of their branches nationwide, providing an option for a change of scenery when needed.
- Complete Home Office Setup: MWEB equips employees with all essential remote work technology, including a laptop, monitor, headset, and a UPS to mitigate load-shedding interruptions.
- Connectivity Support: Employees receive a discount on any MWEB Internet packages to ensure seamless connectivity while working remotely.