Job Overview
The Influencer Marketing Specialist is responsible for driving the company’s digital strategy through the development and management of influencer partnerships that align with the brand’s values and objectives. This role focuses on creating engaging campaigns and building strong, productive relationships with influencers to enhance brand presence and impact.
Core Responsibilities
- Design and implement influencer marketing strategies that support the brand’s objectives, establishing clear and measurable KPIs to assess campaign performance.
- Research, identify, and evaluate influencers whose profiles and audiences align with the brand, assessing reach, engagement, and relevance.
- Build and maintain strong relationships with influencers, managing contract negotiations and ensuring transparent communication and mutual expectations.
- Collaborate with influencers to ensure content aligns with brand guidelines, overseeing timelines and deliverables to maximise audience impact.
- Provide creative guidance, review influencer content for brand consistency, and analyse campaign results using analytics tools to inform and refine future strategies.
Skills & Requirements
- Demonstrated experience in influencer marketing, with a track record of managing successful campaigns and developing strategic partnerships.
- Excellent interpersonal skills, capable of establishing and maintaining strong professional relationships.
- Comprehensive knowledge of social media platforms and current trends within the influencer marketing landscape.
- Strong analytical abilities, with experience in interpreting campaign data to drive informed decisions.
- Creative and innovative mindset, with a passion for digital marketing and storytelling.
Working Environment
- Part of one of the fastest-growing startups within the eCommerce sector.
- Collaborate with a high-performing team that inspires and motivates daily.
- Thrive in a supportive and collaborative work environment.
- Benefit from a defined career progression path with opportunities for advancement.