OysterLink, a fast-growing restaurant and hospitality job platform, is seeking a skilled Email Outreach & Automation Specialist. The role is ideal for a proactive, tech-savvy professional who excels at lead generation, email automation, and CRM management. With over 300,000 organic monthly visitors, OysterLink offers an exciting opportunity to shape outreach strategies and directly contribute to the company’s growth.
Role Overview
The Email Outreach & Automation Specialist will prospect contacts, implement automated email campaigns, and manage platform email communications such as notifications and newsletters. This hands-on role requires strong organizational skills, excellent English communication, and a data-driven mindset to generate leads and improve campaign performance consistently.
Key Responsibilities
- Identify and create target audience lists; verify and maintain clean, updated email data.
- Set up and execute cold email sequences and automated outreach campaigns.
- Personalize messaging at scale while testing subject lines, CTAs, and templates to optimize engagement.
- Track results (opens, replies, meetings) and continuously iterate for improvement.
- Manage CRM fields and stages, ensuring data integrity and avoiding duplicates.
- Collaborate with sales to hand off warm leads and schedule calls.
- Maintain and run platform email prompts including notifications, newsletters, and other campaigns.
- Provide weekly performance summaries highlighting wins, issues, and next steps.
Ideal Candidate Profile
- 3+ years of experience in contact prospecting, email automation, and lead generation.
- Proven track record of meeting or exceeding lead targets.
- Exceptional English communication skills (written and verbal) with excellent grammar.
- Proactive, analytical, tech-savvy, and growth-oriented mindset.
- Strong organizational skills and proficiency with prospecting tools, CRM platforms, and automation systems.
- Ability to work remotely and independently while collaborating effectively with a team.
- Comfortable working in a US EST-aligned schedule (up until 3 PM EST).
Why Join OysterLink?
- Contribute to a fast-growing, innovative job platform in the hospitality industry.
- Full-time remote role with flexibility for South African professionals.
- Competitive salary, profit sharing, and opportunities to earn shares in the company.
- Work in a collaborative, growth-focused environment with challenging projects.
- 4 weeks paid time off and a culture that values mutual success.
Typical Requirements for an Email Outreach & Automation Specialist
- 3+ years’ experience in email outreach, automation, and lead generation.
- Proficiency with CRM systems, prospecting tools, and email automation platforms.
- Strong analytical and reporting skills to track performance metrics.
- Excellent written and verbal communication in English.
- Highly organized, detail-oriented, and self-motivated for remote work.
- Ability to work within specific time zones (US EST alignment).
- Proven ability to meet or exceed lead generation targets consistently.
👉 This position is open to South Africans nationwide, with remote work flexibility.