About BruntWork
BruntWork engages professionals as independent contractors, providing the flexibility to manage personal taxes and government contributions while receiving full salary directly to their bank account. The company offers permanent remote or work-from-home opportunities. To be eligible, candidates must have the following: a personal computer with administrative access, a system with at least 8 GB RAM and an Intel i3 or AMD Ryzen 3 processor, a stable internet connection of 25 Mbps capable of supporting extended video calls, and a quiet workspace suitable for focused work.
Core Responsibilities
The Senior Email Marketing Specialist at BruntWork is responsible for driving strategy, execution, and performance across client email marketing initiatives. Key responsibilities include:
Strategy & Client Leadership
- Lead the email marketing strategy for a portfolio of lifestyle, fashion, and travel brands, ensuring alignment with commercial objectives.
- Develop and present channel strategies to clients, grounded in data, customer journey insights, and analytics.
- Serve as the primary strategic point of contact for email marketing across assigned client accounts.
Auditing & Account Development
- Perform comprehensive audits of client email accounts, primarily using Klaviyo.
- Identify performance gaps, compliance concerns, and strategic growth opportunities.
- Recommend actionable plans to enhance performance and maximise customer lifecycle value.
Campaign & Flow Execution
- Design and implement high-performing campaigns and automated flows, using segmentation, personalization, and behavioural logic.
- Continuously test and optimise subject lines, content, send times, layouts, CTAs, and flow paths.
- Ensure all campaigns are consistent with brand voice, creative identity, and conversion goals.
Creative Collaboration
- Work closely with design teams to create visually compelling, on-brand email assets.
- Provide data-driven creative direction and feedback to enhance campaign performance.
Performance Tracking & Reporting
- Monitor campaign performance via Klaviyo analytics, GA4, and client dashboards.
- Translate insights into actionable recommendations to drive measurable growth.
- Clearly communicate performance results to clients and internal stakeholders.
Best Practice & Compliance
- Stay informed on email marketing trends, deliverability best practices, and privacy regulations, including GDPR.
- Ensure all email campaigns comply with regulations and support the long-term health of the email channel.
Team Collaboration
- Assist team members with cross-service collaboration when needed.
- Share industry knowledge, testing methodologies, and optimisation strategies across the broader team.
Skills & Requirements
Experience & Expertise
- Minimum of 3 years of practical experience in email marketing, preferably within an agency setting or DTC eCommerce environment.
- Advanced proficiency in Klaviyo, including flows, segmentation, testing, and analytics.
- Demonstrated capability to audit email accounts and develop strategies that drive measurable growth.
- Ability to manage multiple clients, projects, and deadlines effectively.
Professional Competencies
- Confident in presenting complex data in a clear, understandable way that builds client trust.
- Strong analytical skills, with experience conducting structured tests and interpreting performance trends.
- Excellent communication and teamwork skills, collaborating seamlessly with creative, strategy, and technical teams.
Additional Advantage
- Experience with SMS marketing or broader CRM integration is considered a plus.
Benefits
Independent Contractor Advantages:
- Access to HMO coverage in eligible locations
- Permanent work-from-home opportunities
- Immediate hiring for qualified candidates
- Steady freelance assignments
Additional Information
Candidates must apply directly through the provided link, which redirects to BruntWork’s Career Site. Completing the application via this link is required to meet initial eligibility, including pre-screening questions, a technical computer check, and a voice recording. Applications that fulfil all requirements will receive priority consideration.
This role is a permanent work-from-home position under an Independent Contractor arrangement. Applicants must have a personal computer and reliable internet connection. As independent contractors, they are responsible for managing their own taxes and benefits. Compensation is based on hourly rates, determined by performance during the application process.