About Mint Source
Mint Source is a remote-first talent partner that connects exceptional professionals with international clients and agencies. By bridging global opportunities with skilled individuals, Mint Source enables talent to showcase their expertise and thrive on the world stage.
Job Overview
Mint Source is seeking an Email Marketing Manager to support a UK-based e-commerce email marketing agency. The role involves full ownership of email and SMS strategy and execution for 5–7 e-commerce brands, overseeing the entire campaign lifecycle from planning and deployment to optimisation. Acting as a trusted marketing partner to clients, the successful candidate will be responsible for delivering high-performing campaigns, maintaining clear and proactive communication, and driving consistent, measurable revenue growth across all managed accounts.
Core Responsibilities
- Develop and execute email and SMS marketing strategies for 5–7 e-commerce brands using Klaviyo and related platforms.
- Manage the full campaign lifecycle, from strategic planning and setup to launch, quality assurance, and post-campaign performance analysis.
- Serve as the primary point of contact for clients by participating in meetings, delivering weekly performance reports, and responding to enquiries via Slack and email.
- Work closely with copywriters, designers, and technical teams to ensure campaigns are delivered accurately, efficiently, and on schedule.
- Track, analyse, and optimise campaign performance using key metrics such as open rates, click-through rates, and revenue impact.
- Conduct A/B testing, oversee audience segmentation, and build automated flows to enhance engagement and conversion rates.
- Ensure all campaigns adhere to quality, compliance, and data protection standards, including CAN-SPAM and GDPR regulations.
- Organise tasks and manage timelines through structured workflows in ClickUp and Slack to maintain project momentum and accountability.
Skills & Requirements
- A minimum of 3.5 years’ hands-on experience in e-commerce email and SMS marketing, with strong expertise in Klaviyo (certification is advantageous).
- Demonstrated ability to manage multiple brand accounts simultaneously while consistently delivering high-quality execution.
- In-depth knowledge of email and SMS automations, audience segmentation, and customer journey mapping.
- Comfortable reviewing and collaborating on designs in Figma and working within project management tools such as ClickUp and Slack.
- Excellent written and spoken English, with confidence in client-facing communication.
- A data-driven approach, with the ability to analyse performance, identify opportunities, and implement actionable improvements.
- Familiarity with platforms such as Postscript, Attentive, or subscription tools like Recharge or Bold is considered an added advantage.
- Highly organised, detail-oriented, and able to perform effectively in a fast-paced agency environment with overlapping deadlines.
- A portfolio or work samples are welcomed but not required.
Key Performance Metrics (KPIs)
- Achieve measurable improvements in engagement performance, including open rates, click-through rates, and revenue contribution across assigned accounts.
- Ensure all campaigns and automations are delivered on time, error-free, and in full compliance with quality assurance and regulatory standards.
- Implement testing and optimisation initiatives that result in clearly documented performance improvements.
- Maintain consistent, transparent client communication and reporting to build trust and support long-term partnerships.
What You Get
- A competitive monthly salary ranging from USD 2,700 to USD 3,000, depending on experience.
- Fully remote work with a schedule aligned to UK business hours.
- Exposure to a diverse portfolio of international e-commerce brands and campaigns.
- Clear ownership of responsibilities, defined KPIs, and autonomy in delivering results.
- Structured workflows, a collaborative team environment, and regular feedback.
- Opportunities to further develop expertise within a specialised email marketing agency setting.
