Job Description
If you’ve been quietly doing excellent digital marketing work behind the scenes, now’s your chance to take the lead. We’re looking for a proactive marketer to head up strategy and execution for two fast-growing travel platforms.
About the Companies – Road Genius & Camper Champ
The team behind Road Genius and Camper Champ runs high-traffic platforms that make it easy for travelers to compare and book campervans and rental cars worldwide. Now, with a solid SEO base in place, they’re on the hunt for a marketing lead to own the brand’s voice across key channels, from email and social media to reviews and customer interactions.
Core Responsibilities
- Manage and grow our brand presence
Keep social channels aligned with brand guidelines. Plan, schedule, and monitor 3–4 weekly posts; boost key content and track engagement metrics. - Drive customer feedback and reviews
Develop Trustpilot and Google review collection flows. Respond to reviews and close the loop with customers to build trust and credibility. - Coordinate marketing campaigns and promos
Lead the rollout of supplier promotions-handling copy, creatives, and landing pages to ensure timely and polished delivery. - Own CRM and email automation
Create and optimize flows in Klaviyo (or similar) for quote abandonment, re-engagement, and upselling to increase conversion rates. - Support CRO and site merchandising
Brief A/B tests, homepage ribbons, and banners that boost conversion or average booking values. - Keep analytics in check
Maintain a GA4 / Looker Studio dashboard, monitor performance, and provide insights to content, PPC, and leadership teams.
Skills & Requirements:
- At least 3 years of experience in a lean team or agency setting, ideally as a marketing second-in-command
- A portfolio of campaigns you’ve owned end-to-end, with real results to back them up
- Solid experience across key channels: organic and paid social, basic HTML/CSS, GA4, Tag Manager, and Canva or Figma for quick creative tweaks
- Exceptional written English, able to adapt tone and messaging across the AU, UK, and US markets
- A “launch fast, learn fast” mindset; you value speed, iteration, and impact
- Availability for at least 3 hours overlap with AEST (Brisbane) on weekdays
Bonus Points For:
Experience in travel or marketplaces, visual design skills, or strong fluency with Google Sheets or Looker.
Benefits of Working with Road Genius & Camper Champ
- Remote-first setup with optional co-working pass if you prefer an office vibe
- Collaborate closely with founders and a small, highly skilled team
- Mentorship from a senior growth expert– hone your performance marketing and AI-led workflow skills
- Work in an AI-first environment that leverages the latest models and tools
How to Apply
- Submit your CV or work history
- In 50 words or fewer, the applicant should highlight a recent digital marketing strategy that delivered quick, measurable results.
- CLICK HERE TO APPLY
- Application Deadline: 14 July 2025