About Ruby Labs

Ruby Labs is an innovative technology company dedicated to developing cutting-edge software solutions that empower businesses to thrive in a digital world. With a focus on creativity, collaboration, and excellence, Ruby Labs brings together a diverse team of experts who are passionate about driving progress through smart technology. The company fosters a dynamic work environment that encourages continuous learning and professional growth, making it an ideal place for talented individuals seeking to make a meaningful impact in the tech industry.

Job Overview

Ruby Labs is looking to add a motivated and meticulous Junior Email Marketing Specialist to its expanding CRM & Email Marketing team. This role offers a fantastic chance for those eager to launch or advance their career in digital marketing by playing a key part in managing lifecycle campaigns for several rapidly growing brands.
The successful candidate will collaborate directly with the CRM & Lifecycle Marketing Manager and the Marketing Director to implement email workflows, conduct A/B testing, handle localisation efforts, and monitor campaign effectiveness. They will gain hands-on experience with platforms such as Customer.io and Mixpanel, contributing to the company’s goals of boosting customer engagement, retention, and conversion rates across all Ruby Labs brands.

Core Responsibilities

• Set up and launch email campaigns and automated workflows in Customer.io following briefs and templates
• Design and run A/B tests on subject lines, content, and CTAs to optimise open and conversion rates
• Manage email localisation across multiple languages using AI tools and localisation guidelines
• Track key email performance metrics (open rate, CTR, CVR, unsubscribe rate) using Mixpanel and Customer.io
• Compile weekly performance reports, identifying trends and anomalies
• Provide operational support including quality assurance, list hygiene, tagging, and UTM tracking
• Collaborate with designers, product teams, and data analysts to ensure campaigns are on-brand, accurate, and effective

Skills & Requirements

• Experience: 1 to 2 years of practical experience in email marketing, CRM, digital marketing, or marketing operations.
• Technical Proficiency: Knowledge of Customer.io or comparable platforms such as Klaviyo, Mailchimp, or Braze. Familiarity with analytics tools like Mixpanel or Google Analytics is advantageous. Basic grasp of A/B testing and audience segmentation.
• Language & Communication: Excellent written and spoken English skills. Experience with localisation or managing content in multiple languages is beneficial.
• Personal Attributes: Quick learner with enthusiasm for email marketing. Highly detail-oriented and focused on process adherence. Self-motivated with the ability to work independently. Strong organisational skills and capable of handling multiple priorities simultaneously.

Benefits

Ruby Labs offers a range of attractive perks to its team members, including:

• A fully remote work setup, allowing employees to work from any location and maintain a healthy work-life balance.
• Paid national holidays, providing additional opportunities to relax and recharge.
• Unlimited paid time off, giving team members the freedom to rest and focus on their well-being without tracking days.
• A flexible independent contractor agreement that supports autonomy and entrepreneurial spirit, along with potential tax benefits, networking possibilities, fewer employment constraints, and the freedom to work from anywhere.
• Company-issued Apple MacBooks to ensure employees have the best tools for efficient and seamless work.

Interview Process

1. Application Submission: Provide your CV along with examples of past email marketing campaigns, automations, and results achieved.
2. Recruiter Screening (30 minutes):Discuss your background, experience, and fit for the role.
3. Task Assignment: Demonstrate your skills with a practical task related to email flows, segmentation, and A/B testing strategy.
4. Final Interview (60 minutes): Meet with the Marketing Director to discuss your vision for the role and potential impact at Ruby Labs.

CLICK HERE TO APPLY.