About Silvertree Brands
Silvertree Brands is a dynamic investment and brand-building company focused on growing and scaling consumer-focused businesses across Africa. Headquartered in Cape Town, South Africa, the company partners with passionate entrepreneurs and innovative teams to create and expand digital-first brands that make an impact.
With a strong focus on e-commerce, technology, and data-driven growth, Silvertree Brands supports a diverse portfolio spanning lifestyle, beauty, fashion, food, and wellness. The company combines strategic investment, operational expertise, and creative marketing to accelerate the success of its ventures.
At its core, Silvertree Brands is driven by a mission to empower people and products that enhance everyday living. The team operates in a fast-paced, entrepreneurial environment where innovation, collaboration, and performance are highly valued.
Job Overview
Silvertree Brands is seeking a driven individual to play a key role in enhancing data-driven Customer Relationship Management (CRM) processes across the organisation. The position focuses on crafting and optimising personalised and bulk customer communications — including push notifications, emails, and other engagement channels — to strengthen customer relationships and drive long-term engagement.
This is a cross-functional role that offers exposure to nearly all of Silvertree’s brands and departments. The successful candidate will collaborate closely with senior leadership, including the CEO, as well as data, technology, and marketing teams to implement innovative, tech-enabled solutions that elevate customer experiences and streamline internal processes.
Silvertree welcomes applications from both mid-level professionals with relevant experience and ambitious recent graduates who have demonstrated excellence through strong academic results and practical experience — whether through internships, personal projects, or side ventures.
The ideal candidate will have a strong technical foundation, a willingness to explore new systems, and a curiosity about how technology interacts with broader organisational functions. A passion for storytelling and connecting with customers through impactful communication is also essential.
Silvertree Brands offers a hybrid working model, with offices based in Woodstock, Cape Town, and supports a flexible approach to work.
Core Responsibilities
- Develop and implement tailored outbound campaigns in close collaboration with the data, technology, and marketing teams.
- Design, manage, and optimise WhatsApp and chat-based commerce experiences to enhance customer engagement and conversion.
- Maintain and refine CRM systems and communication templates, including adjusting HTML-generated layouts for improved performance and design consistency.
- Evaluate the effectiveness of marketing initiatives such as email campaigns, and work with marketing teams to identify areas for optimisation and growth.
- Create and deliver innovative customer lifecycle communications across multiple touchpoints — including email, SMS, WhatsApp, voice, and even physical interactions — to strengthen brand relationships.
- Leverage artificial intelligence, automation platforms (such as n8n), and CRM technologies to bring automated customer journeys to life and improve operational efficiency.
Skills & Requirements
- Professional Experience: For experienced candidates, at least one year in a data-driven consumer-focused organisation, contributing to the creation of personalised or automated CRM experiences.
- Academic Background: For graduate or junior applicants, a relevant bachelor’s degree (or higher) from a reputable university, complemented by meaningful side projects or practical experience.
- Technical Proficiency: Ability to effectively use digital systems and tools to design engaging customer experiences — coding knowledge is advantageous but not essential.
- Communication Skills: Excellent written communication abilities with a strong understanding of what makes marketing messages effective and impactful.
- AI Familiarity: Demonstrated experience experimenting with or applying artificial intelligence tools in a practical context.
- Technical Understanding: Basic knowledge of HTML, CSS, and a general grasp of web concepts such as APIs and webhooks.
- Preferred Experience: Background in e-commerce or prior experience with CRM platforms will be viewed as a strong advantage.
What’s on Offer
- Competitive Compensation: A salary range of R25,000 – R50,000, with the potential for higher remuneration for candidates bringing significant relevant experience.
- Dynamic Work Culture: An energetic, fast-paced environment that values innovation, collaboration, and creativity among a team of passionate professionals.
- Employee Benefits: Attractive staff discounts across Silvertree’s portfolio of brands, participation in a team-based bonus scheme, and access to retirement fund contributions.