About GenRevv
GenRevv is a dynamic, full-service digital marketing agency driving growth for real estate private equity firms. By seamlessly blending paid advertising, funnel optimisation, and engaging content, the agency helps clients attract more investors and achieve measurable results.
Job Overview
The company is seeking a versatile Creative Strategist and Copywriter with a strong focus on performance marketing. This role involves transforming data insights into engaging, high-impact narratives and guiding the creative direction for paid ads and funnel assets across multiple client accounts. Ideal candidates have a keen understanding of ad strategies, excel at crafting copy that drives conversions, and are eager to grow in a fast-paced, strategic environment.
Core Responsibilities
- Lead creative briefs for the design team, overseeing both image and video ad production.
- Ensure all creatives meet quality standards before sharing with clients.
- Collaborate with media buyers—or independently dive into campaign data—to spark innovative concepts.
- Turn performance insights into fresh ad angles, hooks, and messaging frameworks.
- Write persuasive ad copy, mainly for Meta Ads, that drives results.
- Support additional copy needs for emails, SMS, and landing pages as projects demand.
Skills and Requirements
- Demonstrates strategic thinking with excellent writing abilities.
- Able to translate client information into clear, actionable creative guidance.
- Knowledgeable in direct response marketing, ad testing, and funnel psychology.
- Highly detail-oriented, capable of managing multiple creative briefs simultaneously.
- Strong communicator who thrives in collaborative, cross-team environments.
- 1–3 years in a similar role, preferably within an agency or performance-driven creative studio.
- Proven portfolio showcasing marketing copywriting and/or creative strategy work.
- Exceptional command of English, both written and verbal.
- Bonus: familiarity with Meta Ad Library, Motion, or comparable creative research tools.
- Bonus: experience leveraging AI tools for creative development.
Work Environment
- Offers a fully remote and flexible working setup.
- Provides opportunities for career growth into roles such as Creative Strategist or Senior Copywriter.
- Operates within a fast-paced team that values creativity, innovation, and high performance.
- Includes training and mentorship from the Creative Lead and Director of Paid Media.