A leading international financial advice and wealth management firm is seeking a versatile Content Writer to expand its growing content ecosystem. This role is about producing clear, thoughtful, and well-structured content that informs and builds trust with high-net-worth individuals and global expats. Unlike hype-driven copywriting, this position requires an educational and consultative writing approach that strengthens the firm’s reputation as a long-term, reliable partner.
Key Responsibilities
- Write and refine service pages for products such as pensions, wealth management, and tax planning.
- Create SEO-friendly blog articles that educate and build authority while remaining engaging and reader-friendly.
- Develop structured landing pages for SEO and paid campaigns with a focus on clarity and conversion.
- Produce professional organic social media content tailored for LinkedIn, Facebook, and Instagram.
- Craft persuasive, sophisticated paid ad copy that prioritises trust and brand reputation over gimmicks.
Ideal Candidate
This role suits a writer who can move seamlessly between different styles of content, including:
- Informative and consultative service copy.
- Engaging and value-driven social media posts.
- Subtly persuasive ad copy with a professional tone.
- Long-form SEO content that balances readability with strategy.
A strong understanding of audience psychology, structure, and message clarity will be key to success.
Skills & Experience
- Professional writing experience in high-trust sectors such as financial services, legal, consulting, or SaaS.
- Excellent ability to adapt tone and structure across multiple content formats.
- Proven capacity to work within established brand guidelines.
- Bonus: Familiarity with SEO principles and content strategy fundamentals.
Why Join This Team?
Writers in this role will have the opportunity to contribute to an international brand that values professionalism, clarity, and long-term relationships over quick wins. Working fully remote from South Africa, the successful candidate will collaborate with an international team to produce impactful content that makes a meaningful difference for clients worldwide.
👉 Apply today to bring your writing expertise to a sector where trust, clarity, and professionalism matter most.
Typical Requirements for a Financial Services Content Writer Role
- Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
- 3+ years of professional content writing or copywriting experience.
- Experience in financial, legal, or other technical service industries preferred.
- Strong research skills and ability to simplify complex topics.
- Excellent grammar, editing, and proofreading abilities.
- Knowledge of SEO best practices is an advantage.
- Ability to manage deadlines and work independently in a remote environment.