About Scale Army Careers
Unlike most job boards that leave candidates to navigate vague listings, uncertain pay scales, and unanswered applications, Scale Army Careers was created to redefine the hiring experience. The platform connects talented professionals from around the world with remote positions based in the United States, offering compensation in USD. Each opportunity listed is transparent, thoroughly vetted, and reviewed by industry experts—empowering candidates to build their careers with clarity and confidence.
About the Client
The client is a rapidly expanding e-commerce company specialising in wellness and herbal products. With a strong focus on innovation, they blend data-driven marketing strategies with creative execution to accelerate growth, enhance performance, and broaden their product portfolio across competitive markets.
Core Responsibilities
Campaign Execution & Optimisation
- Manage and optimise paid social campaigns across Meta, TikTok, and other key platforms.
- Build and execute ad campaigns to acquire and retain new customers.
- Develop and maintain a rolling test-and-learn roadmap covering:
- Audience targeting
- Bidding strategies
- Ad placements
- Landing pages
- Ad formats
- Funnel sequencing
- Offer and messaging strategy
Creative Collaboration
- Partner with the creative strategy lead and creative team to deliver performance-focused briefs and content.
- Provide strategic direction and feedback to both internal and external creative partners.
- Conduct creative testing and optimise based on platform insights and best practices.
Analysis & Reporting
- Analyse campaign and creative performance to identify trends and actionable insights.
- Use data to inform future campaign planning and optimisation strategies.
- Communicate results, learnings, and recommendations to internal stakeholders and leadership.
Platform & Industry Engagement
- Build and maintain relationships with platform ad partners to access alpha/beta tests and new opportunities.
- Stay updated on evolving platform capabilities, algorithm changes, and cultural trends.
Additional Responsibilities
- Support additional paid marketing initiatives as needed to meet broader business objectives.
Skills & Requirements
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- 1–2+ years of hands-on experience managing Meta and TikTok Ads within the e-commerce sector, preferably in an agency or in-house setting.
- In-depth expertise with Meta Business Manager and TikTok Seller Central.
- Proficiency in Shopify and familiarity with e-commerce operations.
- Proven experience in optimising creative strategy for performance-driven campaigns.
- Previous experience working in a start-up or high-growth environment is advantageous.
- Strong ability to manage and prioritise multiple projects while collaborating with cross-functional teams.
- Highly detail-oriented, organised, and consistent in follow-through.
- Excellent time management skills and a strong sense of urgency in meeting deadlines.
- Strategic thinker capable of developing innovative ideas and driving change in fast-paced environments.
- Excellent verbal and written communication skills, with the ability to collaborate effectively with both internal teams and external partners.
- Natural problem-solver with a proactive, positive attitude.
- Demonstrates integrity, professionalism, and high ethical standards.
- Genuine passion for the wellness industry and herbal medicine, with a forward-thinking approach to building meaningful consumer connections.
What Success Looks Like
- Successfully execute and optimise paid social campaigns that generate measurable growth and drive customer acquisition.
- Maintain and implement a dynamic test-and-learn roadmap to continually enhance performance across all platforms.
- Provide actionable insights through detailed analysis of campaign results and creative performance.
- Work collaboratively with creative and cross-functional teams to deliver high-performing, results-driven campaigns.
- Stay informed on platform updates, emerging features, and industry best practices to ensure campaigns remain competitive and effective.
Application Process
Candidates interested in this role are required to complete the following steps:
- Submit a completed application form.
- Provide a recorded video demonstrating their relevant skills and expertise.