About Road Genius
Road Genius operates comparison marketplaces that make booking rental vehicles seamless for travellers worldwide. The role involves driving growth and maximising performance by managing and optimising campaigns across Google Ads, Facebook Ads, and other paid media channels, ensuring measurable impact on customer acquisition and engagement.
Core Responsibilities
- Managing Google Ads campaigns (Search, Performance Max, YouTube, Demand Gen) with audience targeting, bidding, budgeting, and experiments.
- Testing creatives and expanding campaigns on Meta Ads and other social platforms.
- Tracking conversions, analysing performance, and providing actionable insights.
- Planning and running A/B tests to drive continuous optimisation.
- Creating high-quality ad copy, briefing designers, and maintaining a steady testing cadence.
- Supporting consulting efforts through structured updates, QA, and cross-channel coordination.
Skills & Requirements
- 4+ years of hands-on experience in performance marketing (in-house or agency) with full ownership of budgets
- Deep expertise in either Google Ads or Meta Ads, with strong working knowledge of the other platform
- Proven track record of scaling accounts in competitive B2C markets
- Strong written English and sharp, conversion-focused copywriting skills
- Proficient in GA4, GTM, Looker Studio, and Sheets/Excel
- Bias for action: works quickly, learns, and iterates without unnecessary complications
- Availability for 3+ hours of overlap with AEST (Brisbane) on weekdays
- Education: Certificate (preferred)
- Experience:
- Paid Social: 2 years (preferred)
- Google Ads management: 2 years (preferred)
Work Environment
- Remote-first organisation with an option for a co-working pass for those who prefer a local office vibe
- Small, senior team enabling direct collaboration with the founders and zero bureaucracy
- AI-driven workflows with access to the latest tools, models, and training
- Significant scope and influence: shape the roadmap, manage large budgets, and contribute to global campaigns rather than just overseeing accounts