A fast-growing eCommerce company specialising in haircare brands is seeking a creative and data-driven Paid Ads Specialist. This role offers the opportunity to lead paid advertising campaigns across Facebook, TikTok, and Instagram, driving growth for innovative brands targeting the African American haircare market. The ideal candidate combines analytical thinking with creative strategy to optimise campaigns and maximise ROI.
Role Overview
The Paid Ads Specialist will manage, optimise, and report on paid media campaigns, ensuring they resonate with target audiences and achieve measurable results. The role requires hands-on experience with campaign management, creative direction, and performance analysis, with a strong focus on eCommerce and beauty brands.
Key Responsibilities
Paid Media Strategy & Execution
- Plan, create, and manage paid ad campaigns on Facebook, TikTok, and Instagram, with a primary focus on Meta and TikTok.
- Tailor campaigns to the African American haircare market, ensuring messaging resonates with target audiences.
- Oversee ad creatives and ensure alignment with brand positioning.
- Monitor performance and adjust campaigns to optimise ROI, CPC, and conversion rates.
Creative Strategy & Execution
- Guide creative strategy for ad placements to drive engagement and conversions.
- Collaborate with internal or external design teams to produce impactful visuals, including images, video, and copy.
- Stay current with trends to integrate creative elements that boost reach and engagement.
Market Trends & Insights
- Analyse market trends, consumer behaviour, and campaign performance to inform strategy.
- Research competitor activity and apply insights to improve campaigns.
Performance Monitoring & Reporting
- Track key metrics such as CTR, conversion rate, and CPA.
- Deliver actionable insights and recommendations to internal teams and clients.
- Test new creative approaches, targeting strategies, and optimisation techniques to improve performance.
Ideal Candidate Profile
- 2+ years of experience managing paid ad campaigns, ideally in eCommerce or beauty brands.
- Proficient in Meta (Facebook/Instagram) Ads and TikTok Ads; Google Ads experience is a plus.
- Experience with campaign strategy, creative development, and ad placements.
- Strong analytical skills to interpret data and optimise campaigns effectively.
- Familiarity with ad management tools and CRM platforms is advantageous.
- Highly creative, detail-oriented, and able to deliver campaigns independently.
- Clear communicator capable of presenting performance insights and recommendations.
Why Join?
- Directly impact the growth of innovative haircare brands in the eCommerce space.
- Combine creativity and analytics to drive measurable campaign results.
- Fully remote role supporting work-life balance for South African professionals.
- Opportunity to shape digital marketing strategies and influence brand presence in a niche market.
Typical Requirements for a Paid Ads Specialist Role
- Bachelor’s degree or diploma in Marketing, Communications, or a related field.
- 2+ years’ experience managing paid campaigns on social media platforms.
- Strong proficiency in Meta Ads Manager, TikTok Ads Manager, and other ad platforms.
- Understanding of audience targeting, creative optimisation, and ad placements.
- Strong analytical skills and ability to translate campaign data into actionable insights.
- Experience with A/B testing and performance monitoring.
- Ability to work independently in a remote environment while managing multiple campaigns.
- Excellent organisational, communication, and stakeholder management skills.
👉 This position is open to South Africans nationwide, with remote work flexibility.