A leading company in the iGaming and Sports Betting industry is seeking a talented Content Copywriter to join its fast-paced and innovative marketing team. This is an opportunity for a creative professional to help define brand storytelling in an industry that entertains thousands of players worldwide every day.
As a Content Copywriter, the chosen candidate will play a central role in shaping the voice and messaging across multiple platforms. From high-impact promotional campaigns and CRM communications to blogs, product descriptions, and in-game copy, every word will contribute to delivering engaging player experiences. This is a fully remote role where South African creatives can thrive on a global stage.
Key Responsibilities
- Produce compelling copy for websites, apps, product descriptions, campaigns, and newsletters.
- Develop persuasive messages to support player acquisition, retention, and loyalty.
- Write copy for CRM campaigns, including emails, SMS, push notifications, and in-app messages.
- Ensure brand voice consistency across all digital and marketing channels.
- Apply SEO best practices to improve content visibility and performance.
- Proofread and edit copy to maintain accuracy, compliance, and clarity.
- Stay up to date with sports calendars, iGaming trends, and industry news to keep content relevant and engaging.
- Collaborate with marketing, design, CRM, and product teams to execute content strategies effectively.
Ideal Candidate
- Proven background as a Copywriter, Content Copywriter, or Content Writer (iGaming or sports industry experience is highly advantageous).
- A portfolio showcasing versatility across formats, from short-form campaigns to long-form storytelling.
- Strong knowledge of CRM communications and player lifecycle journeys.
- Ability to adapt style and tone for different markets and platforms.
- SEO knowledge with experience in optimised yet creative writing.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Passion for sports, gaming, and player engagement.
Qualifications
- Degree or diploma in Journalism, Marketing, Communications, Media, or a related field.
- 3–5 years of professional writing experience in digital-first industries.
- Experience with CMS (e.g., WordPress), SEO tools (e.g., SEMrush, Ahrefs), and analytics platforms preferred.
- Previous exposure to iGaming or online betting will be a strong advantage.
Why Join This Team?
This is more than a copywriting role, it’s a chance to be the creative force behind a fast-growing brand in an industry that never stands still. Team members enjoy working in a collaborative, ambitious environment where words have the power to shape player journeys in real time. With opportunities for career growth, competitive rewards, and the chance to make a global impact, this role is ideal for South African creatives looking for remote opportunities in digital marketing.
👉 Apply today to help craft content that entertains, engages, and converts.