About Pavago
Pavago is committed to connecting top-tier remote talent with reputable companies. The organisation is currently looking for a Paid Ads Specialist to join its marketing team. This position is well-suited for a strategic digital marketer with expertise in LinkedIn advertising, lead generation, and funnel development. The successful candidate will possess a strong understanding of marketing principles, buyer journeys, and B2B strategies, with a focus on performance optimisation and data-driven decision-making.
Core Responsibilities
- Plan, execute, and optimise LinkedIn Ads campaigns to drive engagement and conversions.
- Conduct detailed audience research and segmentation for precise targeting.
- Design and implement effective sales funnels to guide prospects through the buyer journey.
- Monitor campaign KPIs, analyse performance data, and implement improvements based on insights.
- Conduct A/B testing on ad creatives, copy, and landing pages to boost performance.
- Collaborate with content creators, designers, and the sales team to produce compelling ads.
- Stay updated on LinkedIn Ads platform changes, industry trends, and best practices.
Skills & Requirements
- Education: A bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
- Experience: A minimum of 3 years managing LinkedIn Ads campaigns, with a strong emphasis on B2B marketing, sales funnels, and persuasive advertising techniques.
- Marketing Knowledge: Comprehensive understanding of marketing principles, customer journey mapping, and conversion optimisation.
- B2B Marketing Expertise: Previous experience in B2B marketing is preferred, including familiarity with account-based marketing strategies.
- Analytical Skills: Skilled in interpreting campaign data, monitoring performance metrics, and optimising campaigns to improve ROI.
- Technical Proficiency: Hands-on experience with LinkedIn Campaign Manager, Google Analytics, and CRM integration.
Why the Candidate is the Perfect Fit
- Strategic Thinker: Capable of creating high-impact LinkedIn advertising strategies that align with overall business objectives.
- Lead Generation Expert: Skilled in designing and optimising sales funnels to drive conversions effectively.
- Data-Driven Marketer: Proficient in using analytics tools and testing methodologies to enhance campaign performance.
- Persuasive and Creative: Experienced in crafting compelling ad copy and visuals that engage and resonate with the target audience.
Typical Day
- Strategise and execute LinkedIn ad campaigns.
- Conduct A/B testing to evaluate ad performance.
- Analyse performance metrics and refine targeting strategies.
- Collaborate with content creators, designers, and sales teams to align campaigns with marketing goals.
- Monitor ad spend and optimise for conversions.
- Ensure sales funnels operate efficiently and drive results.
Interview Process
- Initial Phone Call: A short conversation to evaluate the candidate’s experience and expertise.
- Video Interview: A detailed discussion covering LinkedIn Ads strategies, funnel-building experience, and campaign achievements.
- Final Interview: An in-depth meeting with the client to confirm alignment with the role.
- Background Check: Verification of professional experience and references.