Role Overview
The company represents a portfolio of four lifestyle and fashion brands operating across both retail and online channels, serving direct-to-consumer and B2B audiences. They are seeking an experienced Social Media & Paid Ads Manager capable of managing multiple brands simultaneously, with a strong understanding of the distinction between long-term brand building and performance-driven marketing, as well as disciplined, data-led media spend.
This is a multi-brand role, not a single-brand position. It is not a junior content role, nor a reactive “boost posts and hope for results” approach.
The successful candidate will take full ownership of organic social media strategy and paid media execution across the brand portfolio, with a clear focus on high-quality traffic, lead generation, and revenue growth. The role requires the ability to manage multiple stakeholders, campaigns, and objectives at once, while maintaining efficiency and accountability in advertising spend.
Core Responsibilities
- Overseeing and managing organic social media activity across a portfolio of four brands, covering both consumer-facing and B2B audiences
- Planning, launching, and managing paid advertising campaigns across key platforms, including Meta (Facebook and Instagram) and Google (Search, Shopping, and Display where applicable)
- Continuously testing, analysing, and optimising creative assets, audience targeting, and media spend to maximise performance
- Supporting B2B marketing initiatives, with involvement in LinkedIn campaigns where relevant
- Collaborating closely with internal teams to ensure marketing activity aligns with product launches, promotions, and retail initiatives
- Delivering clear, actionable performance reporting, outlining results, insights, and informed recommendations for budget allocation and optimisation
Platforms in Use
The primary advertising platforms in use are Meta (Facebook and Instagram) and Google Ads. Experience with TikTok Ads is considered an advantage but is not essential. Familiarity with LinkedIn advertising is also beneficial, particularly for supporting B2B-focused campaigns.
Skills & Requirements
- Demonstrated experience managing multiple brands or clients concurrently
- Practical, hands-on experience planning, executing, and optimising campaigns across Meta and Google Ads
- Ability to confidently shift between different marketing objectives, including:
- Brand awareness initiatives
- Performance-driven campaigns
- Retail-focused promotions
- B2B lead generation efforts
- Strong understanding of marketing funnels, audience targeting, and ongoing optimisation
- Highly organised and self-directed, with the ability to manage competing priorities independently
Additional Advantages (Not Essential)
- Basic design capability using tools such as Canva, Figma, or Adobe Creative Suite
- Previous experience within lifestyle, fashion, or retail sectors
- Exposure to TikTok Ads campaigns
- Experience running LinkedIn advertising campaigns
