Job Overview
The role involves managing Google Ads campaigns for more than 125 exterior-cleaning clients within a well-established, SOP-driven system, collaborating closely with an experienced team across PPC, SEO, web development, and client success.
The ideal candidate is a Google Ads specialist who appreciates structured systems and is eager to explore the potential of automation and AI within a single niche over the next several years.
Pressure Washing Marketing Pros serves as a leading marketing partner for exterior-cleaning companies across the U.S. and Canada, leveraging niche expertise and data-driven strategies to deliver consistent, scalable lead generation.
The successful candidate will operate within mature, well-documented paid-media frameworks supported by AI-enhanced workflows. Individuals who excel in organised environments, value streamlined processes, and are motivated to enhance a high-performing system will thrive in this position.
Core Responsibilities
- Launch and optimise campaigns using established frameworks in Google Ads Manager and Google Ads Editor.
- Conduct weekly optimisation cycles, including negative keyword management, search term analysis, bid adjustments, budget updates, and ad asset improvements.
- Verify tracking accuracy through WhatConverts and maintain thorough documentation in ClickUp.
- Produce Looker Studio reports that provide clear and actionable insights.
- Manage Local Services Ads, including budget pacing, category reviews, and verification processes.
- Collaborate with SEO and Client Success teams to ensure alignment on lead quality and campaign objectives.
- Use automation tools—such as rules, scripts, and GPTs—to increase operational efficiency within existing SOPs.
Skills & Requirements
- A minimum of three years’ experience managing Google Ads for lead-generation campaigns (non-ecommerce).
- Demonstrated capability to oversee between 20 and 50 accounts or manage complex campaign portfolios.
- Strong proficiency in Google Ads, Google Ads Editor, GA4, Google Tag Manager, Looker Studio, ClickUp, and Slack.
- Excellent written English skills for clear documentation and internal communication.
- A systems-oriented approach, adhering to SOPs with accuracy before implementing new ideas.
- A data-driven mindset, using metrics and evidence to guide strategic decisions.
Preferred Experience
- Experience optimising and managing Local Services Ads, including verification processes.
- Familiarity with Unbounce or similar landing-page builders with a focus on conversion rate optimisation.
- Knowledge of tracking setups using WhatConverts or CallRail.
- Experience utilising GPT prompts, scripts, or rule-based automations to enhance efficiency.
Compensation & Schedule
- Full-time, fully remote position
- Salary range: $2,000–$4,000 USD per month (experience-dependent)
- Required daily schedule includes a four-hour overlap with the U.S. team
- As-needed paid time off within a performance-driven culture