Job Overview
The organisation is composed of a dynamic team of ambitious and proactive professionals committed to achieving excellence and contributing to Digital Silk’s reputation as a globally recognised digital agency. This dedication to growth and high performance has fuelled the company’s expansion and its ongoing need for exceptional talent.
Digital Silk is seeking highly skilled Email Marketing Specialists responsible for developing, implementing, and optimising marketing campaigns.
The company is built on core values of self-improvement, excellence, initiative, and collaboration. Candidates who share these principles and are eager to excel in their careers will find this environment both inspiring and fulfilling.
Digital Silk provides competitive salaries, annual growth opportunities, and company shares for senior-level team members who demonstrate passion and commitment to their work.
This role is a full-time, remote, work-from-home position. Although the headquarters are based in the United States, team members must be available to work from 8am to 5pm EST (with breaks), in alignment with client needs across the US.
Core Responsibilities
- Oversee the development and execution of comprehensive email marketing strategies.
- Manage client email operations, including lifecycle communications, engagement initiatives, and promotional campaigns.
- Create compelling email flows tailored to various industries.
- Work closely with content, marketing, and design teams to craft effective campaign messages and newsletters.
- Segment audience groups to enhance engagement and improve overall campaign performance.
- Use email automation platforms to streamline and optimise campaign delivery.
- Review and analyse campaign metrics, providing insights and recommendations for continuous improvement.
- Refine and optimise lead nurturing workflows.
- Conduct A/B testing to strengthen key email performance indicators.
- Develop and maintain a structured reporting system to support data-driven decision-making.
- Ensure all email practices adhere to industry standards, policies, and compliance requirements.
- Assist in broader marketing initiatives by producing email content and landing pages.
Skills & Requirements
- A minimum of five years’ proven experience in email marketing.
- Demonstrated proficiency in one or more marketing automation platforms, such as HubSpot, Salesforce, Marketo, or Dynamics 365.
- Experience in managing marketing automation programmes and executing email deployments.
- Exceptional attention to detail, particularly in testing and quality assurance.
- Strong written and verbal communication skills in English.
- Familiarity with editing and working with HTML and VML for email development.
- A solid understanding of international email compliance regulations and their application to marketing automation best practices.
- Availability to work from 8am to 5pm EST (with breaks).
What we offer at Digital Silk
- A work culture focused on mutual success and continuous growth
- Competitive pay and scheduled yearly raises
- Shares in the company – share in profit upon company sale
- Challenging projects and opportunity to work with great team members
- Work-from-home opportunity
- 4 weeks paid time off