Job Overview
DesignRush, a B2B marketplace that links brands with agencies, is looking for a skilled Email Marketing Specialist to manage and implement impactful email campaigns. This includes overseeing newsletters, automation workflows, and lead nurturing funnels.
The ideal candidate is a proactive, self-driven professional capable of taking full ownership of their responsibilities. They are expected to deliver high-quality results on schedule while collaborating effectively with team members.
The Email Marketing Specialist will focus on driving engagement and conversions through strategic, data-driven email campaigns. This role is central to delivering value to the platform’s audience while generating qualified leads via targeted email workflows.
Platform Overview
- Agency Rankings: Brands can explore and evaluate qualified agencies based on expertise, location, client portfolio, and other relevant criteria.
- Awards: Both agencies and brands have the opportunity to submit their best work and compete for recognition in categories such as web, logo, app, print, packaging, and video design.
- Marketplace: Businesses can post projects at no cost and receive proposals from verified agencies, streamlining the project sourcing process.
- Trending Brands: Agencies and brands can showcase their expertise and accomplishments through news features, interviews, and trend articles, enhancing their visibility and industry credibility.
Core Responsibilities
- Plan, execute, and continuously optimise weekly email newsletters and promotional campaigns, overseeing the full customer journey and email funnel.
- Develop and manage lifecycle automation workflows, including onboarding sequences, dormant user reactivation, and upsell/cross-sell campaigns.
- Implement and refine segmentation strategies across agencies, brands, and diverse buyer profiles to maximise engagement and conversions.
- Collaborate with design and content teams to ensure emails are visually compelling and provide an excellent user experience.
- Monitor and analyse email performance metrics, providing data-driven insights and actionable recommendations for improvement.
- Maintain full compliance with GDPR, CAN-SPAM, and all other relevant email marketing regulations.
Skills & Requirements
- Minimum of 5 years of experience in email marketing, preferably within B2B, agency, or marketplace environments.
- Demonstrated success in creating and optimising email revenue funnels, including upsell and retention strategies.
- Proficiency with email marketing platforms such as ActiveCampaign, Mailchimp, HubSpot, Klaviyo, or Marketo.
- Excellent written and spoken English, with strong copywriting skills and attention to detail.
- Comfortable working with HTML/CSS for minor email edits and customisation.
- Availability to work between 6:00 a.m. and 3:00 p.m. ET.
- Familiarity with AI tools and workflow automation to enhance email performance.
- Prior experience with B2B email automations for eCommerce or marketplace products is highly desirable.