About the Role
A remote-first creative agency is searching for a strategic and results-driven Social Media Copywriter who knows what it takes to make content go viral in 2025—not 2021. This role is ideal for someone who deconstructs high-performing posts for fun, thrives on writing content that drives real business outcomes, and can effortlessly write in the voice of founders scaling 7- to 8-figure companies.
About the Company
This is not just another content studio. The team transforms ambitious founders into respected thought leaders—making them omnipresent across platforms like LinkedIn, X (formerly Twitter), and Instagram. Every piece of content is engineered for maximum impact, grounded in deep platform expertise, and sharpened through an editorial process that delivers clarity, tone, and nuance.
What Makes This Opportunity Different
Unlike many social media roles, this isn’t about creating content that looks good—it’s about what performs. Writers here aren’t treated like content machines. Instead, they’re equipped with systems, mentorship, and strategic support to help them grow into elite ghostwriters and content strategists.
This role offers South African creatives the opportunity to work remotely while collaborating with an international team delivering work that directly impacts founders’ visibility, inbound leads, and business growth.
What You’ll Actually Do
This is more than a copywriting job. You’ll be part writer, part strategist, part detective. You will:
- Study and break down the top 1% of content across platforms
- Understand and apply changing platform metas and content formats
- Ghostwrite engaging posts that mirror client voices perfectly
- Spot viral patterns before they peak
- Adapt and iterate your strategy based on performance
- Participate in regular team feedback loops to sharpen your craft
What You Won’t Be Doing
- Chasing outdated “best practices”
- Writing fluffy captions that sound pretty but go nowhere
- Using AI as a crutch—every piece of content undergoes a rigorous, human-led editing process
What You Get
- R37,000/month, with additional bonuses tied to client results and growth
- Ownership of 5 client accounts
- A clear and fast-paced career progression path toward a Content Strategist role
- Ongoing mentorship directly from the founder
- Weekly huddles and 1:1s focused on professional growth
- Access to premium writing and strategy training resources
- Editorial support from a dedicated content strategist
What They’re Looking For
The right candidate has more than just strong writing skills. They’re seeking someone with:
1. Pattern Recognition
- Ability to anticipate what will work next
- A knack for dissecting viral content and applying those lessons
2. Platform Fluency
- Deep understanding of platform-native content across LinkedIn, X, and IG
- Can shift tone, structure, and pacing for each platform’s “language”
3. Taste
- Excellent judgment on what resonates and what flops
- Understands that looking good isn’t enough—content must convert
4. Voice Adaptability
- Can mimic founder personalities with precision
- Fluent in picking up tone-of-voice nuances and weaving them into engaging posts
Career Growth Timeline
- Month 1–3: Master the company’s proprietary content system
- Month 3–6: Begin training as a Content Strategist
- Month 6–12: Transition into a strategist role (optional but available)
Why South African Creatives Should Apply
This is a standout remote opportunity for South African writers looking to work at a global level while earning competitive compensation in rands. It’s a chance to grow beyond just writing—to own strategy, see measurable results, and work alongside high-performing professionals who take craft seriously.
How to Apply
Ready to become the writer that clients brag about? This team wants to meet you.