About Pacific International Insurance
Pacific International Insurance is a specialist insurer with a strong presence in Australia and New Zealand, offering innovative insurance solutions across various sectors including pet, travel, and motor insurance. Known for its customer-first approach and commitment to ethical, transparent practices, the company blends technology with personalised service to deliver reliable protection and peace of mind. With a growing remote workforce and a collaborative culture, Pacific International Insurance is dedicated to creating a supportive, values-driven environment for both its customers and employees.
Job Overview
The successful candidate will be responsible for developing and delivering integrated customer lifecycle campaigns across multiple channels, with a focus on driving acquisition, onboarding, engagement, and long-term loyalty. Operating within a customer-centric and compliance-driven marketing team, this role plays a key part in crafting personalised experiences that resonate with pet owners and build lasting trust.
Core Responsibilities
- Customer Journey Development
Design and refine user journeys across key stages such as acquisition, onboarding, retention, and reactivation. - Initiative Support
Contribute to broader marketing efforts, including loyalty programmes and referral campaigns, while documenting processes for transparency and future reference. - Campaign Execution
Launch and manage below-the-line campaigns via channels like email and SMS, using HubSpot for automation and delivery scheduling. - Regulatory Adherence
Ensure all communications and data processes comply with Australian financial and privacy legislation. - Audience Analysis & Targeting
Examine customer behaviours and data patterns to identify segmentation opportunities for tailored communications. - Message Personalisation
Create dynamic, audience-specific content that enhances engagement and supports conversion efforts through targeted messaging strategies. - Content Creation & Messaging Strategy
Develop informative, lifecycle-appropriate content that aligns with customer needs and ensures clarity in tone and purpose. - Cross-Team Coordination
Work closely with content, compliance, marketing, and product teams to ensure consistent and aligned messaging. - Campaign Measurement & Testing
Track campaign metrics and KPIs, conducting A/B tests to continuously improve engagement and overall performance. - CRM Data Management
Maintain a clean and structured CRM database to support accurate segmentation and targeting efforts.
Skills & Requirements
- 3–5 years’ experience in CRM, direct marketing, or lifecycle marketing.
- Diploma or higher qualification in Marketing, Business, Communications, Digital Media, CRM, or a related field.
- Background in insurance, financial services, or related sectors.
- Proficient in CRM and automation tools (e.g., HubSpot).
- Solid knowledge of email and SMS marketing strategies, including segmentation and campaign optimisation.
- Experience working in regulated industries, particularly in financial services or insurance.
- Expertise in leveraging customer data to enhance marketing results and improve customer retention.
- High attention to detail and adept at managing multiple deadlines simultaneously.
- Self-disciplined and resilient, comfortable working across different time zones in a remote work environment.
- Knowledge of the Australian regulatory framework.
- Passion or experience in pets or animal welfare.
- Exceptional organisational and project management skills.
- Strong commitment to values, with a keen understanding of compliance and data ethics.
