Job Overview
The organisation is seeking a Local SEO Specialist to enhance online visibility, search rankings, and inbound demand for a multi-location, service-based healthcare provider. This position is highly execution-driven and focused on delivering measurable results, with primary responsibility for managing and optimising local search performance across Google Business Profiles, location-specific pages, and service-related search queries.
The successful candidate will be tasked with improving map pack visibility, increasing qualified local traffic, and converting search intent into confirmed patient appointments. The role is well suited to a professional who possesses a strong understanding of how local SEO operates within competitive markets and who can effectively align search performance with tangible patient acquisition outcomes.
This opportunity is ideal for an individual who takes ownership of performance metrics, strengthens local search foundations, and scales visibility consistently across multiple business locations.
Core Responsibilities
Local SEO Strategy and Implementation
- Lead and execute the local SEO roadmap across all clinic locations
- Enhance Google Business Profile rankings, visibility, and engagement
- Optimise for local service keywords related to physical therapy, performance, and recovery services
- Identify and prioritise opportunities based on competition, search intent, and conversion potential
Google Business Profile Optimisation
- Manage and optimise Google Business Profile listings, including categories, services, descriptions, and media
- Implement and oversee review generation strategies to strengthen reputation signals
- Monitor insights, map pack rankings, and local visibility trends
- Resolve listing inconsistencies, duplicates, and data inaccuracies
Location Pages and On-Page Optimisation
- Optimise location and service pages to align with local search intent
- Improve page titles, headers, internal linking, and implement schema where applicable
- Ensure consistent Name, Address, and Phone (NAP) details across the website and third-party directories
- Support the creation and optimisation of local landing pages as required
Local Authority and Market Visibility
- Strengthen and maintain accurate local citations and directory listings
- Support local link-building and partnership initiatives where relevant
- Conduct competitor analysis to identify visibility gaps and growth opportunities
Tracking and Performance Reporting
- Track local rankings, inbound calls, direction requests, and website traffic
- Produce performance reports with insights directly tied to patient acquisition
- Refine and adjust strategies based on data performance and competitive changes
Skills & Requirements
Essential Criteria
- A minimum of 3 to 6+ years of practical, hands-on experience in Local SEO
- Demonstrated success in achieving strong rankings for businesses operating within competitive local markets
- In-depth knowledge of Google Business Profile management and key local ranking factors
- Proven experience optimising location-based, service-oriented businesses
- Proficiency in tools such as Google Search Console, Google Business Profile, BrightLocal, Whitespark, or comparable platforms
- Ability to link local SEO initiatives directly to measurable conversion outcomes and business growth
Desirable Attributes
- Experience within healthcare, wellness, or other service-based sectors
- Familiarity with multi-location SEO strategies and scalability considerations
- Practical experience implementing local schema markup and technical SEO enhancements
- Confidence in utilising AI tools to support research, analysis, and optimisation workflows
Benefits
Compensation & Leave
- Remuneration is provided in USD, paid bi-monthly on the 15th and 30th
- Up to 14 days of Paid Time Off granted annually from the first day of employment
- Company-observed holidays in accordance with organisational guidelines
Work Flexibility
- Fully remote working arrangement, enabling team members to operate from their preferred productive environment
Career Impact & Growth
- Direct responsibility for driving local growth initiatives within a patient-focused healthcare brand
- Opportunity to deliver measurable impact on appointment bookings and overall clinic expansion
How to Apply
Applicants are required to submit the following:
- An updated CV/resume
- A brief 1–2 minute Loom video outlining their Local SEO experience, including specific examples of how they have improved search rankings or increased bookings for a local business
Please note that only candidates who include a Loom video with their application will be considered.
This opportunity is well suited to professionals who understand how local search translates into customer acquisition, take ownership of map pack performance, and are motivated to build sustainable local visibility for an expanding, patient-focused healthcare brand. The role offers clear accountability and the ability to make a meaningful impact from the outset.